Dispatch Ads

Building an online platform that allows advertisers to create, monitor and manage media content to effectively reach out and engage target audiences through ads strategically displayed throughout the city.

About the client

Dispatch Ads is a media content delivery platform designed for the advertising industry enabling remote multimedia content management and instant broadcasting over the Internet to screens placed at strategic locations throughout the city.

“Sophilabs is the best choice for our venture, in addition to continuous development, we are offering solutions based on their experience to improve the platform functionalities” Guillermo Fernandez - Co-Founder & CEO - Dispatch Ads

The Challenge

Building a web platform so that advertisers can upload their media content and purchase screen time at selected locations.

The project needed a web application for advertisers to provide a simple way to manage public display screens, campaigns, products and brands as advertising sources, as well as schedules, physical devices and locations as targets for these.

The main challenge was how to transfer the media content uploaded by the customer to the location and display it on schedule while allowing for additional on-screen messages on top of the content being played.

Our Contribution

The Sophilabs team developed a dashboard web application and a multimedia player capable of playing videos, images and web content on screens all around the city as needed by the advertisers.

The Dispatch Ads dashboard offers useful tools for budgeting and targeting so that the message can be delivered according to the desired audience.

Timelines, video length and screen sizes had to be balanced through complex algorithms to optimize display time while presenting intuitive options to the backend user.

Technology stack

  • Django
  • Django REST Framework
  • Celery
  • PostgreSQL
  • Mandrill
  • Amazon Web Services
  • libVLC
  • Chromium Embedded Framework
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